An Important Letter to Our Customers
Running a
business selling Märklin and other European brands has been a
challenge for all American dealers over the past five years or so as
many changes have occurred. During the past year, I decided that the
time has come to make some changes in my business. I decide this for
several reasons, first of which is my wife’s recent retirement. Now
that she has retired, she wants me to start thinking in the same
direction. I can’t imagine myself ever retiring 100%. I think I
would be bored to tears not having my hands in someone’s locomotive.
Therefore, I
have decided to pare back a little bit and concentrate on the area of
this business I enjoy the most. There has always been a consistent
and high demand for my repair service by European and American
customers alike. So it only makes sense to concentrate my efforts
there. Over the past 23 years I have almost always had a backlog of
items awaiting repair or digital conversion while I attended to a web
site, phone calls and sales. By concentrating my efforts in this
area, I can shorten repair turn-around time for my customers and
increase customer satisfaction which is already very high, but why not
improve?
Over the
years (since 1980) I have become very well known for the high quality
of my work and my expertise with models of all types and in all
aspects of model train troubleshooting and repair. During this time I
have repaired models for my customers, other Märklin dealers and for
Märklin, Inc.. I pride myself in providing customers with factory
quality work without the 3-4 month wait time and expense of shipping
items back to the factory. Over the past 8 years or so, even American
modelers have begun taking advantage of the quality service I offer.
Since there
are very few high quality repair depots for Märklin and other brands
in the USA, this direction makes the most sense for the future of my
company. Therefore, effective immediately, I have shifted my business
model to that of being primarily a service center for European and
American trains in all scales.
What does this mean to customers who prefer to buy from Helmuts
Hobbies? Not much really. You are appreciated and I am still here to serve
you. Most of the changes involve streamlining the way I do things to
make the best use of my valuable time. I have outlined the changes
below.
Ordering and Advance reservations for new items…..
A change in the way orders are placed.
I will no longer be posting new items to the web site in a shopping
cart format, where purchases can be made directly from the web site.
For the near future, new items announcements will be posted on the web
site using a pdf format copy of the brochure with a table outlining
item numbers and our discounted price. An email link is provided on
the web page were customers can send an email with their information
and a list of items they would like to order. I will place an order
for the items and deliver them with the same reliability you have come
to expect. You can review the 2014 2nd Quarter MHI
announcement on the web site to see this new format.
Due to the
extraordinary amount of time required to manage a web site, during the
next year, I will do away with the shopping cart altogether and the
web site will be minimized to information only. Since my regular
customers keep up with Märklin announcements through mailings from the
Insider club, the factory’s web site and internet, it makes little
sense to continue to keep up a full web site. When the web site is
minimized, all orders should be placed via email or if preferred by
phone during regular phone hours on Tuesdays and Thursdays. I will
continue to order from Walthers weekly, so deliveries of the items you
need will be swift.
What Lines will be carried? We will continue to offer Märklin, Trix, Fleischmann, Roco, Piko, LGB
and all other brands of kits, figures, vehicles and scenery. I have
grown the part of my business catering to American model railroaders
and most all American brands will be available. Everything sold at
discounted prices as usual. If you want something, just drop an email
to me
sales@helmutshobbies.com and I will take it from there.
Telephone Contact About a year ago, I changed the telephone hours to Tuesday and
Thursday from 10:00am to 6:00pm to allow time for uninterrupted repair
and service work on Monday, Wednesday and Fridays. It is difficult to
perform service work with interruptions, so this change has to be
made. The phone hours remain the same.
Email contact is always available and I
will respond as soon as possible.
Telephone and email Technical Support
I will still be available for telephone technical support.
Technical support is free of charge for all items purchased from
us. Technical support for items not purchased from Helmuts Hobbies is
available at our standard labor rate of $65.00/hr. Email technical
support is only available for simple questions, which do not require
extensive replies. Email questions requiring extensive replies will
be handled by phone and are subject to a fee as outlined above.
Our eBay Store: Helmuts Hobbies (Seller ID: lonepcfn)
I have been
listing items in my eBay store for about a year now. This has become
a great way to showcase products to new and existing customers. I
will continue to list items on eBay so be sure to check there from
time to time to see what’s new. I offer European and American models
and many other things for sale.
Spare Parts Orders: Spare parts orders should be placed via email. Parts orders are
welcome and there are only two restrictions. First, the minimum parts
order is $35.00 net before shipping. If part numbers are provided by
the customer, the parts order will be shipped as soon as possible or
as backordered parts become available. Some parts have long backorder
times, but will be delivered when available. Orders without part
numbers will be delayed until time permits my researching the part
numbers. Exploded diagrams were provided with most HO models
produced over the past 15 years. In addition, Märklin and Trix have
HO, N, Z and I Ga. exploded parts diagrams available on their
respective web sites for your convenience. This information is
available so customers can supply needed part numbers to their dealer.
Second, when a spare parts order arrives by email or phone with
only a list of descriptions, it requires my looking up exploded parts
diagrams and researching part numbers. Sometimes additional research
is required including emails and telephone calls. Due to the time
required for this research, a research fee of $10.00 will be added to
all parts orders submitted without part numbers.
Submitting Items for Servicing
Submission
of items requiring service remains the same. Print out a copy of
the Service Form provided on the web site and submit with your items.
Pack all items carefully to prevent damage in transit using the
information provided in the Service section of the web site as a
guide. Ship it to the same address as always via your preferred
carrier.
A little history and some more explanation as to why we are changing…. Helmuts Hobbies began business in 1978 importing Märklin direct from
Germany when Märklin product availability in the USA was very poor.
After many years of performing Märklin repairs and digital conversions
for the original owner, I purchased the business in 1991. With an
emphasis on superior customer service, I grew the business over the
years to become one of the largest Märklin dealers in the USA. A lot
has changed over the last twenty-three years in the European train
business. Many European manufacturers have experienced bankruptcies
and acquisitions especially during the last ten years. In times of
uncertainty, Helmuts Hobbies has always adapted to the changes and
pressed forward.
We
enthusiasts almost lost our favorite brand at the hands of a venture
capital organization a few years ago. Just prior to Märklin GmbH’s bankruptcy,
the company heads eliminated the distribution capacity of Märklin, Inc. and
left the American dealer network with only a handful of support
staff. Since their inception, Märklin, Inc. was responsible for huge
growth in Märklin product sales in the USA. They were vital to the
American dealer network they supported and kept the supply chain
running smoothly. The American dealer network became like “family”
with Märklin, Inc. Soon after these changes were made in the
USA, Märklin GmbH in Germany filed for bankruptcy protection, which
protected the historic company from complete dissolution by
the venture capital owners. Since then, product and parts availability in the USA
have suffered. Märklin has had to make smaller production runs as raw
materials were acquired. Product delivery in Europe took priority
over the USA and items have been supplied much later to US dealers
than their European counterparts. This shifted some American Märklin
consumers back to purchasing from European dealers so they would not
have to wait for products to be made available in the USA. All of
this connected with the loss of many of the “Greatest Generation” who
were serious Märklin enthusiasts has had a huge impact on the sales of
Märklin and other European brands in the USA over the past ten years.
So since I am near the point where I would like to eventually retire, now seems
to be the best time to change my business model a little bit which I
hope will allow me to serve you better. Please feel free to email me
with any questions. Thank you!
Sincerely,
Scott
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